β€œThe Way To Make Your Dreams Come True Is To Start Believing In Them.”

Hey There, I Am Alka Makwana

Founder and creative head of Posh21, One of India's favorite E-Retailers of women's clothes, (Internationally too)

Let me give you a glimpse into my journey. Since I was teenage, I always dreamt of being an entrepreneur, after my graduation in Banking and Insurance. I have started working for bank in Equity market as Investment Banker, after 7 years of working and servicing my clients. I always used to think to start up a clothing business as I was Extremely passionate about fashion and loved creating beautiful design of clothing that fascinate women across age groups.

My aim is to offer dazzling diamond jewelry, traditional hand - embroidered jutties and other accessories under one roof ( website ).

My products are designed with great attention to detail, as a brand we are intuitive to our customers needs & ensure quality through rigorous checks, as we make sure that only the best products reach our beautiful #womenofposh21

Fuelled by unfettered passion,

I launched Posh21 as a meeting ground between fashion and business, my two obsessions. Posh21 was conceived with an aspiration to create responsible, stylish, and affordable clothing by traditional craftsmen.

At Posh, our top priority is making your shopping experience as personalized and seamless as possible. We offer innovative benefit such as customized couture to meet your specific needs. Posh's fashion consultants are here to help you find exactly what you're looking for!

Our ready-to-wear collection combines breathtaking details with the simplicity that one desires, offering a much-needed touch of elegance.

Featuring whites, subtle hues and colorful palettes adorned with ethnic and contemporary cuts, quirky embellishments, our lighter fabrics, handmade, hand-dyed, hand-printed cotton ready-to-wear clothes stay true to Posh’s signature style. Our collections are an amalgamation of day to day casuals, festive wear and formal styles, adding just the right amount of glamour to your wardrobe.


The Millennial entrepreneurs from the family decided to add more glitter to diamonds by making stunning diamond jewelry with conflict-free natural diamonds that are ethically sourced. That's how our story begins with Shwenit Jewels Pvt.Ltd.

Our diamond Jewellery, crafted from our diamonds, is captivating in its brilliance. At Shwenit Jewels, you can choose from a wide range of designer Jewellery with a variety of diamond shapes and Colour options for Jewellery that is appropriate for your individual personality and occasions.

We have an extensive range in 14K and 18K Diamond studded jewellery such as necklace, bracelet, earring, ring and watch accessories. We also make customized Jewellery as per given parameters.

We create pieces that help you release your sparkle, radiate your authentic self and let your personality shine through.

We have presence in India, Dubai, Hong Kong, USA, Canada and Switzerland. To explore more visit our websitewww.shwenitjewels.com. Under one roof we have also introduced our stupendous clothing brand β€œPosh21” where fashion meets comfort and feeling confident.

While I am deeply humbled by the love and recognition that I have received.

My journey has begun, only upwards and onwards from here.